Social Media Etiquette Case Study

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 Case: Vanessa Hudgens’ COVID-19 Comments on Instagram Live

  • What Happened: Actress Vanessa Hudgens faced backlash after making dismissive comments about COVID-19 during an Instagram Live session. She said, "Even if everybody gets it... like, yeah, people are going to die, which is terrible, but inevitable?" Her comments were viewed as insensitive during the early stages of the pandemic when fear and uncertainty were high.

  • Impact:

    • Hudgens received widespread criticism from fans and the media for being tone-deaf.

    • She issued a public apology, explaining that her words were taken out of context, but her image suffered temporary damage.

    • Some brand partnerships and projects distanced themselves from her during that time.

  • Why It Matters: This case shows how unfiltered, offhand comments on social media can quickly spiral into a PR crisis, even for celebrities.

More on the case and steps to help you understand it better in my video:



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